Sports networking: Four tips for sport management professionals

Networking is a cornerstone of success in any industry, but it's especially crucial in the fast-paced and competitive world of sports management. Building strong relationships can open doors to dream jobs, career advancement, and invaluable insights into the sports industry.

In fact, research indicates that 70% of job opportunities are never advertised publicly, and up to 80% of positions are secured through personal and professional networks.¹ This underscores the importance of cultivating connections to access the hidden job market and leverage insider knowledge.

Let's explore how to effectively network in this dynamic field.

Networking, in essence, is about building relationships with people who share similar interests or goals. Sports networking is a specific application of this concept within the sports industry. While general networking focuses on broader professional connections, sports networking centers on individuals passionate about sports and related careers.

Certain sports have traditionally been associated with networking due to their social nature and the environments they create. Golf and tennis, for instance, are often cited as sports that facilitate professional relationships. These activities provide relaxed settings for conversation and relationship-building. However, it's important to remember that networking can happen in any sporting context, from team sports to individual pursuits.

To make the most of your networking efforts in sports management, consider these key strategies:

Attending sports networking events is a direct way to connect with industry professionals. These gatherings can range from tournaments and charity events to career conferences and industry events. By actively participating and engaging in conversations, you can expand your professional network and learn about potential opportunities.

Social media has transformed the way we connect. Platforms like LinkedIn are invaluable for building a professional network. Create a compelling profile that highlights your skills and experience. Share industry insights, engage in relevant discussions, and connect with professionals in your target areas. Remember, social media is not just about self-promotion; it’s about building relationships and providing value to your network.

Here are some best practices for using social media for sports networking:

• Create a compelling profile: Your social media profile is your digital handshake. Make sure it's professional and up-to-date. Include a clear headshot, a concise bio that highlights your skills and experience in sports management, and relevant keywords that will help people find you.
• Join industry groups: LinkedIn and other social media platforms offer a plethora of groups dedicated to sports management and various sports niches. Join relevant groups to connect with professionals, engage in discussions, and stay up-to-date on industry trends.
• Share valuable content: Don't just post about yourself. Share industry articles, news and insights that demonstrate your knowledge and passion for sports management. You can also share your original content, such as blog posts or infographics, to establish yourself as a thought leader.
• Engage in conversations: Social media is a two-way street. Don't just passively scroll through feeds. Actively participate in discussions, comment on posts, and ask questions. This will help you build relationships with other professionals and get your name out there.
• Follow influencers: Many sports industry leaders and influencers are active on social media. Follow them to learn from their insights and stay up-to-date on the latest trends. You can also participate in conversations they spark and retweet or share their content to expand your reach.

By following these tips, you can leverage social media to build a strong network in the sports management industry.

Internships offer a unique opportunity to gain practical experience while building a professional network. You'll interact with industry professionals, learn about different roles within organizations, and establish relationships that can benefit your career. Internships can be a springboard for future job opportunities and provide invaluable insights into the sports industry, including job preparation and job interview tips.

Here are some tips for finding internships in sports management:

• Contact sports organizations directly: Many professional sports teams, leagues, and governing bodies offer internship programs. Reach out to organizations you're interested in and inquire about internship opportunities.
• Leverage your network: Talk to your professors, advisors, and existing professional connections to see if they know of any internship opportunities.
• Search online job boards: Many online job boards list internship opportunities in sports management. Use keywords like "sports management internship" or "internship" + the name of a specific sports organization or league.
• Attend career fairs: Career fairs can be a great way to connect with sports organizations and learn about internship opportunities. Do your research beforehand and target booths of organizations you're interested in.

Turn your internship into a networking opportunity. An internship is more than just gaining work experience. It's also a chance to build relationships with people in the industry.

Here are some tips for maximizing your networking opportunities during your internship:

• Introduce yourself: Make an effort to introduce yourself to key people in the organization, especially those in your area of interest.
• Do great work: Make a positive impression by consistently exceeding expectations and demonstrating a strong work ethic.
• Network with colleagues: Build relationships with your fellow interns and other colleagues. They can be valuable connections down the road.
• Stay in touch: After your internship is over, stay in touch with your supervisor, colleagues, and other connections you made. Send a thank-you note after your internship, and connect with them on social media. Build bridges for future letters of recommendation.

By following these tips, you can turn your internship into a valuable networking opportunity and gain a foothold in the sports management industry.

Getting involved in your local sports community can yield unexpected networking benefits. Joining sports leagues, volunteering at sporting events, or attending local games allows you to meet people passionate about sports. Building relationships with individuals at the grassroots level can lead to unexpected opportunities and open doors to new connections.

Participating in local sports can also help you develop valuable skills and knowledge that can be beneficial in a sports management career. These skills can include leadership, teamwork, communication, and problem-solving. Additionally, local sports events often involve individuals working in the sports industry. By volunteering or attending these events, you can gain valuable insights and make connections with potential mentors.

Building a strong professional network is crucial for sports management success. By implementing these networking tips, you can increase your chances of landing your dream job and achieving career advancement in the sports industry.

The University of Kansas understands the importance of networking and offers an online sport management program* designed to equip students with the skills and knowledge needed to thrive in this competitive field. KU’s online sport management master’s curriculum includes courses on sports industry networking, sports events, and sports management.

When you join KU’s program, you'll have the opportunity to connect with professional organizations and attend industry events. The program's leading faculty members have extensive experience in the sports industry and can provide invaluable guidance and support.

To learn more about KU’s sport management program and how it can help you build a successful career, contact a KU admissions outreach advisor.

*This program is a Master of Science in Education (M.S.E.) degree in health, sport management, and exercise science with an emphasis in sport management.