Master’s in Sport Management Careers

Gain a new title from a university that knows a thing or two about winning titles.

Jobs in sport management are broad and varied. Olympians and Hall of Famers are few and far between, but career opportunities abound in the field of sport management. Given that the sports industry is on track to reach $80.3 billion by 2022 in North America alone,1 the moment to surge forward is now.

With our innovative curriculum and extensive alumni network, the online master's in sport management* from KU can help you turn your passion into a fulfilling career.

Proper Training Pays Off

From corporate sponsorships to player management, many teams are just waiting for the right candidate to join them.

Expected Annual Salaries for Sport Management Careers

Account Manager /
Account Executive2
General Manager2
(starting in the minor leagues)
Marketing Manager2
Public Relations Assistant2
Sports Agent2
(starting salary)
Inside Sales Representative2
(majority of salary is based on commission)

Because master’s degree holders typically earn average salaries nearly 20 percent higher than those with only a bachelor’s degree, a master’s in sport management salary could reach outcomes at or above these figures.

Where Can Jobs In Sport Management Take You?

Popular Cities for Sport Management Professionals4

  • New York City
  • Atlanta
  • Denver
  • Los Angeles
  • Chicago

Job Titles Held By KU Sport Management Studies5

  • ESPN Statistics Analyst
  • Kansas City Chiefs Event Coordinator
  • MLB Network Writer, Producer and Marketer
  • Washington Nationals Regional Representative

What can joining the Jayhawk family do for you?

Cheering KU Graduate

Our students are coaches, MLB writers, ESPN statistics analysts, game day operators, events coordinators and more. More than half of them came to KU with the goal of gaining the skills and knowledge to facilitate their own career advancement,5 and we have helped them build momentum toward achieving those goals while also challenging and revolutionizing the way they think about sport management. Consider how earning a master’s title from a university that knows a thing or two about winning titles can help accelerate your career in the sport management field.


Priority Application Deadline
July 12
Fall 2022 Term
Application Deadline
August 5
Fall 2022 Term
Next Start
August 22
Fall 2022 Term



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5. Based on a limited sample of self-reported data from alumni of the University of Kansas School of Education online master’s in sport management program from graduating cohorts between 2018-2019.