An interview is a necessary first step for any professional seeking a career in the sports management industry. While each interview process varies, there are a few practical tips you should know before any sports interview, whether you’re seeking a position as a coach, athletic director, or another role.
In this post, learn how to prepare for common interview questions, avoid professional pitfalls, and leave a lasting impression that sets you above other applicants.
Preparing for a Sports Interview
Preparation methods will vary depending on whether your sports interview is conducted virtually or in person. Virtual interviews help employers narrow down a list of qualified candidates before conducting in-person interviews. Typically, these interviews cover hard skills, such as sport-specific training and leadership experience, as well as a candidate's knowledge of the company.
For in-person sports interviews, you’ll need to demonstrate a thorough knowledge of the sport and the company you’re interested in during the interview process. Familiarize yourself with the company’s mission statement, history, and current goals. Research sports beyond the big four (football, baseball, basketball, and hockey). Become familiar with common acronyms of the industry and how to calculate basic statistics for your selected sport.
Choosing the appropriate interview attire. As a general rule, interviewees should typically dress more formally than the current employees. For example, if the office requires business attire, you’ll want to arrive in business formal. This means dressing up in a well-fitting suit paired with nice shoes and professional accessories. If you’re still unsure, you can ask the recruiter or HR personnel about the office dress code.
Common Interview Questions and How To Answer Them
Common interview questions, such as “Tell me about yourself,” may seem vague, but their purpose is to uncover qualifications and skills that aren't listed on your resume. When asked about your greatest strengths and weaknesses, think about personal development endeavors and areas where you’re aiming for growth. Employers appreciate someone who has a concrete plan for improving their performance.
Sports Interview Questions for Athletic Directors
How would you prioritize resources among different sports programs? While the success of a sports program plays an important role in budget allocation, I also consider other factors such as impact, urgency, and student-athlete development for a holistic approach to prioritizing resources.
How do you demonstrate leadership as an athletic director? I demonstrate leadership by creating a clear vision for the future that aligns with the athletic department’s mission and goals. This includes setting a precedent of excellence, both academically and athletically, while promoting good sportsmanship, teamwork, and personal development for all student-athletes.
How familiar are you with state athletic associations and athletic conferences? In my previous role, I participated in the state championship and managed logistics, compliance, and communication with the association. As an active participant in state-level events, I understand the importance of staying up to date with their policies to make sure our athletes remain eligible to compete.
How do you ensure compliance with athletic regulations and policies? I prioritize compliance through a combination of documentation and training for coaches and staff. I regularly conduct compliance workshops with coaches and staff to review rules and regulations, such as eligibility requirements, safety protocols, and conference guidelines.
Sports Interview Questions for Coaches
How would you describe your coaching philosophy? My coaching philosophy focuses on developing the whole athlete: academically, physically, mentally, and emotionally. I promote a culture of teamwork, discipline, and respect where athletes can grow both personally and professionally.
How do you develop players' skill sets? I focus not only on developing technical skills but also on mental toughness, strategic thinking, and emotional resilience. I want to ensure players are well-rounded, confident, and capable of handling the challenges both on and off the field. To accomplish this, I spend time getting to know each athlete to develop a personalized training plan.
How do you view the relationship between academics and athletics? The structure, discipline, and time management skills required for athletics can help students become more organized and focused in their academic work. I work closely with academic counselors and teachers to ensure that student-athletes are staying on top of their coursework and have access to the support they need.
How do you stay up to date with coaching techniques and industry trends? I follow several authoritative coaching blogs, listen to podcasts, and follow social media channels where industry experts share insights on emerging trends. Networking within the sports industry community is also hugely impactful for discussing trends and swapping resources.
Navigating the Interview: Best Practices and Pitfalls
In the sports industry, there are some best practices you should keep in mind to help you handle curveballs during an interview.
Prepare for situational and behavioral questions. Expect to answer questions based on real-life scenarios, and use the STAR method (Situation, Task, Action, Result) to structure your answers. Although these questions may feel personal, they offer the perfect opportunity to highlight your past accomplishments and give real-world examples of your success.
Pay attention to your body language. Recruiters are making assumptions based on everything you do, or do not do, to figure out if you’ll be a good fit for their company. Greet everyone you meet with a polite smile, give a firm handshake, and practice good posture to convey a sense of confidence to your interviewer.
End on a high note. A strong closing statement is your final chance to help solidify your candidacy and set you apart from other applicants. Express your gratitude for the opportunity to interview, reaffirm your passion for the role, and maintain a positive attitude no matter the outcome.
Learn To Make a Lasting Impression in Your Interview
Rehearsing your answers, dressing appropriately, and conducting thorough research beforehand can help you walk away from your next sports interview feeling like you nailed it. But a great first impression can only take you so far in an interview.
To gain the skills necessary to accelerate your career in the sport management industry, obtaining an online master’s in sport management* from the University of Kansas can help you stand out from the crowd. Athletes gravitate towards talented trainers and winning teams; why shouldn’t you? To learn more about the program, schedule a call with an admissions outreach advisor today.