Brian S. Gordon, Ph.D., is a professor in the Health, Sport, and Exercise Sciences Department in sport management and has been a faculty member at the University of Kansas since 2015. Dr. Gordon is the program director of the sport management doctoral program and the executive director of the Retro Marketing in Sport Research Center (RMSRC). Dr. Gordon was the recipient of the 2026 North American Society for Sport Management (NASSM) Research Fellow Award as well as the 2025 Sport Marketing Association (SMA) Research Fellow Award. Dr. Gordon has been published in journals such as the Journal of Sport Management, Sport Management Review, Sport Marketing Quarterly, and Journal of Brand Management. His research interests include retro marketing in sport, brand management of sport organizations, nostalgia, and strategic sport marketing management.